Introduction In today’s rapidly changing business world, staying ahead of the rivals is essential. Competitive analysis has always been a key strategy for achieving a market edge, but the advent of AI technology has revolutionized this field. Tools driven by AI are reshaping how companies gather, process, and utilize information about their riva

Opening Remarks In today’s rapidly changing corporate environment, maintaining an edge of the competition is crucial. Market research has traditionally been a core strategy for gaining a market edge, but the advent of Artificial Intelligence (AI) has revolutionized this field. AI-powered tools are reshaping how businesses gather, process, and ac

Overview Social media marketing has evolved significantly in recent years, driven by changes in innovation, user behavior, and corporate demands. One of the most significant shifts in the advertising sphere is the rise of artificial intelligence (AI). AI’s potential to reshape social media marketing is capturing the attention of organizations and